Medstar Georgetown University Hospital: Company Analysis


Quality and Ethics

Accreditation

Medstar Georgetown University Hospital ensures that individuals with disabilities receive services and fair treatment, with the same approach applying to other individuals who do not use auxiliary aids. Therefore, accreditation considers support from the donors, employees, stakeholders and views of the clients without discrimination. The design of accreditation criteria ensures that qualified individuals are representative of communal disparities in entirety, rather than allow discrimination to characterize the accreditation process at Medstar Georgetown University Hospital.

Awards

The process of awarding hardworking members at Medstar Georgetown University Hospital involves departmental scrutiny in which departmental presidents and vice presidents aid in employee selection. The selection of practitioners who qualify for awards assumes an ascending formula in which departments report to higher boards at the institution. Of particular concern is that Medstar Georgetown University Hospital shuns selfishness by awarding external players such as donors and community representatives, besides internal organization members. Whereas material awards characterize external recognition, internal rewards include promotion among the employees.

Regulations

Teamwork guides regulations at Medstar Georgetown University Hospital. Through teamwork, departmental members work in collaboration towards problem solving. However, members of a team specialize in such a way that they do not “cross” borders to interfere with services of another department, deemed unrelated.

Ethical Issues Regarding Who Receives Care at Medstar Georgetown University Hospital

Service provision at Medstar Georgetown University Hospital enables the university staff, students, hospital staff and the public within and outside Washington D.C may seek services from the institution. Therefore, service provision does not limit the groups of patients based on regional or institutional affiliation. For instance, emergency cases in Washington D.C imply that the public arena benefits from services at Medstar Georgetown University Hospital.

Marketing

Strategies

Success at the Medstar Georgetown University Hospital stems from large and effective distribution system, ensuring that a substantial number of clients in many countries access the services. This comes with the employment of a large number of employees to make the system effective. Effective service provision and distribution management system are some of the areas that have taken Medstar Georgetown University Hospital to great heights of success. Medstar Georgetown University Hospital assumes two marketing approaches. These are direct and indirect distribution system. Indirect distribution system involves the employment of third parties in the distribution of the products. Thus, in indirect distribution channels, Medstar Georgetown University Hospital employs a third party, often referred to as an intermediary, to offer a link between the hospital and clients (who seek hospital services). In so doing, a collaborative approach is responsible for the success of Medstar Georgetown University Hospital in offering services to patients from diverse, global regions.

On the other hand, in direct distribution, only two parties are involved — the hospital and the clients. In this regard, direct distribution channel is whereby the hospital provides services to the clients directly with requiring any assistance of another independent party such as a transportation or referral firm. The decision on whether to employ direct or indirect distribution channels has often depended on the accessibility and distance from the processing zones. In particular, Medstar Georgetown University Hospital utilizes indirect distribution channels in areas that are costly in terms of accessibility and adopts direct distribution to areas whose accessibility is cost-effective.

Branding

Hierarchical structuring of the management team at Medstar Georgetown University Hospital implies that communication includes employee decisions and the views of stakeholders. In so doing, product and service branding lies in the efforts of operation integrators, moderators, architects, designers, developers, and personnel in the sales team.

Community and Employee Involvement

Employees help in the distribution of company products to the next level, or, the consumers. Changes in the brand name, realignment of strategies, sale force integration, accounting consolidation, and audit management succeed under the watch of the customers. In order to ensure that the views of employees and, community postulations aid in service provision at Medstar Georgetown University Hospital, corporate social responsibility is an insightful approach. The hospital provides services to the clients within and outside the university while considering institutional and communal needs. Indeed, the hospital conforms to the requirements of local authorities regarding service provision in Washington D.C’s health care and, incorporates the views of employees and the community through research activities.